SuperBowl Ads

The entertaining but costly advertisements played during the Super Bowl can be a good or bad thing. The cost of placing a commercial during the famous football game cost on average $2.4 million. Some think spending all of this money on more and different types of advertising. On the other hand when the Super Bowl the commercials aired at that time are the most talked about and watched commercials. I believe if you can afford a spot during the Super Bowl and you have created a humors, entertaining commercial you should spend the money. If you cant afford this large amount then use your money more wisely and to the best benefit for your company.

PR

There are many celebrities these days that have an extremely bad reputation. The first one that came to mind was Britany Spears. Over the past few years all we see in the tabloids is how Britany is a bad parent and such a party girl. There were always pictures of her leaving clubs intoxicated and shaving her hair. As much timed has passed her image is slowly becoming positive again. She has just released a new CD and had a successful performance. I feel that Britany could have a better PR image by changing some of her ways. She could be photographed attending a charity event (preferably something dealing with children). She could also improve her image by attending clubs and bars but not getting intoxicated so when she walks out of the club she looks just as good as when she walked in. She should also show the public how much she loves spending time with her boys. She could have a day with them at a zoo or something and not bring a nanny so she can have one on one time with them. Just this would not take back what has happened in the past but I feel it could be the start to improving her image.

Advertising

By taking RCS 362 it has really showed me how complicating it is to produce a 30 second commercial. There are so many things that the creators have to consider in order to have a successful advertisements. They have to know the brand in full detail, know the target market and have to be careful to not cross the lines when it comes to ethics. By being able to analyze commercials in the class room has shown me affect commercials and some that don't clearly get the point across. RCS 362 has also helped me think outside the box when it comes to ways of advertising. The types of advertising that automatically come to mind are television commercials, advertisements in magazines, and billboards. Come to find out there are tons more ways to reach your target market with the message you want them to get. You can use flyer's, the web, and word of mouth. Because I have learned all of this information it will help me when I go and try to open my own store once I graduate.

Effective and Not Effective Advertisments

While viewing multiple advertisements I have found two very effective advertisements. The first one was the Nike Soccer- Good vs. Evil. Nike decided to use professional soccer players to promote this ad. I feel that using the professional players was a good idea because they have many young and up in coming soccer players that look up to them and if they see them wearing Nike the young soccer players will want to purchase them also. This was also a very entertaining commercial, even for me who doesn't play soccer. They used a lot of action to make this commercial intense and effective. It was somewhat long but it never lost my attention. The other commercial that I found effective was a McDonald's commercial. This commercial was about a couple who did everything for each other but when it came down to McDonald's they wouldn't share the food and got into a huge fight. I feel like even though they did not use celebrities they made a very effective commercial. I feel that it could relate to their target audience because all young teenagers in love will argue about things. By showing them arguing about french fries it ads humor. It also kept my attention the entire time and I feel that it was a good length.
While viewing advertisements I also viewed a few that I didn't find to be very effective. The first one was a Pepsi commercial that used three very famous people; Britney, Pink, and Beyonce. Even though they used these ideals I don't feel that the commercial was effective at all. The commercial was too long, and boring. It was somewhat confusing because it didn't enhance source credibility. The second commercial was a Burger King Eat Like a Snake Triple Whopper commercial. It was not entertaining and lasted way too long. It seemed a little gruesome which did not make me want to go purchase a burger. I did not find any part of this commercial effective at all.

Creative Brief

Creative Brief

Bud Lite Swearing Jar

Client Information- Bud Lite is wanting to gain back lost sales with this commercial because of the increase of their competitors profit. There are many competitors within this category so Bud Lite needs a commercial that is funny, attention getting, and appeals mostly to men. Bud Lite is a popular drink among the middle to lower class and mostly in the south.

Project-The project is to come up with an affective commercial for Bud Lite to raise their sales.

Approved By-Head of Marketing

Background Overview- Bud Lite is a very popular beer within the middle to lower class people. It is seen a lot in the south, and among younger men. The main purpose of this is to launch a commercial that will raise the sales for Bud Lite.

What is the object, the purpose of the ad?- the objective/purpose of this ad is to raise profit and awareness of the brand. It is already very popular so it would be like a reminder for the people that Bud Lite is still out in the market and is still a great beer.

Target Audience- The target audience would be more middle to lower class men who are looking for a cheap, but still great beer.

What is the single most important thing we want to say?- We want to let everyone know that Bud Lite is still out there and is tasting better than ever.

What are the supporting rational and emotional reasons to act or believe?- We want our target audience to connect the word beer with Bud Lite. When asked what beer they would prefer we want them to automatically say Bud Lite. We want to create loyal customers.

Mandatory Elements, helpful information and insights- The commercial must reflect the brands positioning statement, detailed description of the strategy.

What do we need from the creative team and when?- The deadline for when the commercial will be presented to the client will be in 3 months. We need the commercial completed but still have the ability to change some things. We want to commercial to be funny, eye catching, and entertaining.

Outdoor Advertising

I believe outdoor advertising plays a very important role in getting good recognition for a business. Outdoor advertising is any advertising that occurs outside of the home. One of the most popular outdoor advertising techniques is the usage of billboards. Today billboards are more affective than television because most people spend more of their time driving to and from work than they do at home in front of the television. Also the cost of using a billboard is extremely cheaper than placing a commercial on TV. Recently I haven't seen any billboards that have caught my eye so I feel like there need to be more creative billboards that attract customers. Also free standing signs help in the advertisement of stores. When there are multiple stores in one area, having a free standing sign helps consumers know which stores are in that location. From the ones I have seen I feel that the names of the stores are too small. If the names were larger it would better help the consumers.

Flat Earth Chips

I agree with the positioning and target market of Flat Earth Chips. I feel that everyone is now trying to eat more healthy but don't want to give up their "weaknesses". If your weakness is chips Flat Earth Chips have solved your problem. By surfing through their website I found many interesting things that caught my eye. They provided nutritional information on each of their flavors which proved that these chips are healthy. I believe their slogan "When Pigs Fly" fit perfectly with this product. No one knew that there could be a healthy chip but Flat Earth had produced it. Their commercial was entertaining and interesting and showed that their target market seemed to be young business women. I feel that if they wanted to target college women it would be a big success. To do that, they could post flyer's on campus' and provide the chips in schools cafeterias and stores.

Ethics in Advertisments

After researching many articles and advertisements that include alcohol it seems to me that their main target market are people under the age of 21 up to about 23. A lot of the advertisements included celebrities. I know the celebrities modeling for these alcoholic beverages are of age but many of the teens who look up to these people aren't and if they see their role model in ads for alcohol they think its the "cool thing to do". An example of this is Coors Light Beer. Two of their advertisements include young celebrities. I feel that they need to up the age of their target market and try to appeal to more of an older age group. This may not help much with under age drinking but trying never hurt.

Dove

What does Dove mean to you? When I hear the word Dove I would just think about the body wash and how much I liked. Well I have decided to research this brand to find its real identity. By surfing on their homepage I have found many great things about the brand Dove. The Dove logo is the silhouette of a silver dove flying under the Dove logo. There is no other particular color scheme for this brand because it sales so many different products that have scents and they advertise these scents by using all colors.
I feel as though people only see this brand as soap, deodorant and other products used by many women but they have another purpose other than providing us with great products. They are focusing on the women and girls of today and their self-esteem issues. Many young women and even girls suffer from low self-esteem problems. Dove has made it their responsibility to help these women and girls by creating the Campaign For Real Beauty and the Self-Esteem Fund. They are getting this information out into the public by continuing to create eye catching advertisements that show many differnet types of women and show that they are all beautiful in their own way. They have also held confidence-building programs that send out positive messages that defined beauty in many different ways. By buying this brand it not only inproves your health and skin but it also helps to improve other womens views about themselves.

The Top 10 Ad Agencies

The top ten advertising agencies in the United States at the end of 2003 are:

1. J. Walter Thompson
2. Leo Burnett Worldwide
3. McCann Erickson Worldwide
4. BBDO Worldwide
5. Grey Worldwide
6. DDb Worldwide
7. Ogilvy & Mather Worldwide
8. Foote, Cone & Belding Worldwide
9. Y&R Advertising
10. Publicis Worldwide

After viewing multiple commercials and printed ads from each of these advertising agencies Grey Worldwide was my favorite. They had many great commercials that were attention getting and could relate to most age groups. There were three commercials from this agency that really caught my eye. First there was the Pantene commercial that had the little girl cutting off all of her baby doll's hair and then she give it to her mother who has cancer and has gone bald. At the end it explained that when you buy Pantene you donate some money to cancer research. This commercial had a great affect on me because not only am I buying shampoo for myself but I am also helping to contribute to cancer research. I feel like this commercial is great for all age groups and has a great affect on people. The second commercial from this agency that I really enjoyed was the E-Trade commercial that had the baby boy talking in a mans voice and telling you how to get set up and use E-Trade. It was a very humorous commercial that really kept your attention the entire time. I feel like this would be for an age group of adults although younger ages could enjoy it just because of the entertainment aspect. Last was the Captain Morgen commercial when the guy was in a bar with his friends but is supposed to be attending a wedding with his girlfriend. It is very humorous and entertaining. It is one of those commercials that you would want to watch over and over because alot is said in it and I feel like each time you watch it you hear something new that you didnt catch before.