Outdoor Advertising

I believe outdoor advertising plays a very important role in getting good recognition for a business. Outdoor advertising is any advertising that occurs outside of the home. One of the most popular outdoor advertising techniques is the usage of billboards. Today billboards are more affective than television because most people spend more of their time driving to and from work than they do at home in front of the television. Also the cost of using a billboard is extremely cheaper than placing a commercial on TV. Recently I haven't seen any billboards that have caught my eye so I feel like there need to be more creative billboards that attract customers. Also free standing signs help in the advertisement of stores. When there are multiple stores in one area, having a free standing sign helps consumers know which stores are in that location. From the ones I have seen I feel that the names of the stores are too small. If the names were larger it would better help the consumers.