Creative Brief

Creative Brief

Bud Lite Swearing Jar

Client Information- Bud Lite is wanting to gain back lost sales with this commercial because of the increase of their competitors profit. There are many competitors within this category so Bud Lite needs a commercial that is funny, attention getting, and appeals mostly to men. Bud Lite is a popular drink among the middle to lower class and mostly in the south.

Project-The project is to come up with an affective commercial for Bud Lite to raise their sales.

Approved By-Head of Marketing

Background Overview- Bud Lite is a very popular beer within the middle to lower class people. It is seen a lot in the south, and among younger men. The main purpose of this is to launch a commercial that will raise the sales for Bud Lite.

What is the object, the purpose of the ad?- the objective/purpose of this ad is to raise profit and awareness of the brand. It is already very popular so it would be like a reminder for the people that Bud Lite is still out in the market and is still a great beer.

Target Audience- The target audience would be more middle to lower class men who are looking for a cheap, but still great beer.

What is the single most important thing we want to say?- We want to let everyone know that Bud Lite is still out there and is tasting better than ever.

What are the supporting rational and emotional reasons to act or believe?- We want our target audience to connect the word beer with Bud Lite. When asked what beer they would prefer we want them to automatically say Bud Lite. We want to create loyal customers.

Mandatory Elements, helpful information and insights- The commercial must reflect the brands positioning statement, detailed description of the strategy.

What do we need from the creative team and when?- The deadline for when the commercial will be presented to the client will be in 3 months. We need the commercial completed but still have the ability to change some things. We want to commercial to be funny, eye catching, and entertaining.