Effective and Not Effective Advertisments

While viewing multiple advertisements I have found two very effective advertisements. The first one was the Nike Soccer- Good vs. Evil. Nike decided to use professional soccer players to promote this ad. I feel that using the professional players was a good idea because they have many young and up in coming soccer players that look up to them and if they see them wearing Nike the young soccer players will want to purchase them also. This was also a very entertaining commercial, even for me who doesn't play soccer. They used a lot of action to make this commercial intense and effective. It was somewhat long but it never lost my attention. The other commercial that I found effective was a McDonald's commercial. This commercial was about a couple who did everything for each other but when it came down to McDonald's they wouldn't share the food and got into a huge fight. I feel like even though they did not use celebrities they made a very effective commercial. I feel that it could relate to their target audience because all young teenagers in love will argue about things. By showing them arguing about french fries it ads humor. It also kept my attention the entire time and I feel that it was a good length.
While viewing advertisements I also viewed a few that I didn't find to be very effective. The first one was a Pepsi commercial that used three very famous people; Britney, Pink, and Beyonce. Even though they used these ideals I don't feel that the commercial was effective at all. The commercial was too long, and boring. It was somewhat confusing because it didn't enhance source credibility. The second commercial was a Burger King Eat Like a Snake Triple Whopper commercial. It was not entertaining and lasted way too long. It seemed a little gruesome which did not make me want to go purchase a burger. I did not find any part of this commercial effective at all.