Flat Earth Chips

I agree with the positioning and target market of Flat Earth Chips. I feel that everyone is now trying to eat more healthy but don't want to give up their "weaknesses". If your weakness is chips Flat Earth Chips have solved your problem. By surfing through their website I found many interesting things that caught my eye. They provided nutritional information on each of their flavors which proved that these chips are healthy. I believe their slogan "When Pigs Fly" fit perfectly with this product. No one knew that there could be a healthy chip but Flat Earth had produced it. Their commercial was entertaining and interesting and showed that their target market seemed to be young business women. I feel that if they wanted to target college women it would be a big success. To do that, they could post flyer's on campus' and provide the chips in schools cafeterias and stores.