Dove

What does Dove mean to you? When I hear the word Dove I would just think about the body wash and how much I liked. Well I have decided to research this brand to find its real identity. By surfing on their homepage I have found many great things about the brand Dove. The Dove logo is the silhouette of a silver dove flying under the Dove logo. There is no other particular color scheme for this brand because it sales so many different products that have scents and they advertise these scents by using all colors.
I feel as though people only see this brand as soap, deodorant and other products used by many women but they have another purpose other than providing us with great products. They are focusing on the women and girls of today and their self-esteem issues. Many young women and even girls suffer from low self-esteem problems. Dove has made it their responsibility to help these women and girls by creating the Campaign For Real Beauty and the Self-Esteem Fund. They are getting this information out into the public by continuing to create eye catching advertisements that show many differnet types of women and show that they are all beautiful in their own way. They have also held confidence-building programs that send out positive messages that defined beauty in many different ways. By buying this brand it not only inproves your health and skin but it also helps to improve other womens views about themselves.