SuperBowl Ads

The entertaining but costly advertisements played during the Super Bowl can be a good or bad thing. The cost of placing a commercial during the famous football game cost on average $2.4 million. Some think spending all of this money on more and different types of advertising. On the other hand when the Super Bowl the commercials aired at that time are the most talked about and watched commercials. I believe if you can afford a spot during the Super Bowl and you have created a humors, entertaining commercial you should spend the money. If you cant afford this large amount then use your money more wisely and to the best benefit for your company.

PR

There are many celebrities these days that have an extremely bad reputation. The first one that came to mind was Britany Spears. Over the past few years all we see in the tabloids is how Britany is a bad parent and such a party girl. There were always pictures of her leaving clubs intoxicated and shaving her hair. As much timed has passed her image is slowly becoming positive again. She has just released a new CD and had a successful performance. I feel that Britany could have a better PR image by changing some of her ways. She could be photographed attending a charity event (preferably something dealing with children). She could also improve her image by attending clubs and bars but not getting intoxicated so when she walks out of the club she looks just as good as when she walked in. She should also show the public how much she loves spending time with her boys. She could have a day with them at a zoo or something and not bring a nanny so she can have one on one time with them. Just this would not take back what has happened in the past but I feel it could be the start to improving her image.

Advertising

By taking RCS 362 it has really showed me how complicating it is to produce a 30 second commercial. There are so many things that the creators have to consider in order to have a successful advertisements. They have to know the brand in full detail, know the target market and have to be careful to not cross the lines when it comes to ethics. By being able to analyze commercials in the class room has shown me affect commercials and some that don't clearly get the point across. RCS 362 has also helped me think outside the box when it comes to ways of advertising. The types of advertising that automatically come to mind are television commercials, advertisements in magazines, and billboards. Come to find out there are tons more ways to reach your target market with the message you want them to get. You can use flyer's, the web, and word of mouth. Because I have learned all of this information it will help me when I go and try to open my own store once I graduate.

Effective and Not Effective Advertisments

While viewing multiple advertisements I have found two very effective advertisements. The first one was the Nike Soccer- Good vs. Evil. Nike decided to use professional soccer players to promote this ad. I feel that using the professional players was a good idea because they have many young and up in coming soccer players that look up to them and if they see them wearing Nike the young soccer players will want to purchase them also. This was also a very entertaining commercial, even for me who doesn't play soccer. They used a lot of action to make this commercial intense and effective. It was somewhat long but it never lost my attention. The other commercial that I found effective was a McDonald's commercial. This commercial was about a couple who did everything for each other but when it came down to McDonald's they wouldn't share the food and got into a huge fight. I feel like even though they did not use celebrities they made a very effective commercial. I feel that it could relate to their target audience because all young teenagers in love will argue about things. By showing them arguing about french fries it ads humor. It also kept my attention the entire time and I feel that it was a good length.
While viewing advertisements I also viewed a few that I didn't find to be very effective. The first one was a Pepsi commercial that used three very famous people; Britney, Pink, and Beyonce. Even though they used these ideals I don't feel that the commercial was effective at all. The commercial was too long, and boring. It was somewhat confusing because it didn't enhance source credibility. The second commercial was a Burger King Eat Like a Snake Triple Whopper commercial. It was not entertaining and lasted way too long. It seemed a little gruesome which did not make me want to go purchase a burger. I did not find any part of this commercial effective at all.