Friday, August 29, 2008

The Top 10 Ad Agencies

The top ten advertising agencies in the United States at the end of 2003 are:

  1. J. Walter Thompson
  2. Leo Burnett Worldwide
  3. McCann Erickson Worldwide
  4. BBDO Worldwide
  5. Grey Worldwide
  6. DDb Worldwide
  7. Ogilvy & Mather Worldwide
  8. Foote, Cone & Belding Worldwide
  9. Y&R Advertising
  10. Publicis Worldwide

After viewing multiple commercials and printed ads from each of these advertising agencies Grey Worldwide was my favorite. They had many great commercials that were attention getting and could relate to most age groups. There were three commercials from this agency that really caught my eye. First there was the Pantene commercial that had the little girl cutting off all of her baby doll's hair and then she give it to her mother who has cancer and has gone bald. At the end it explained that when you buy Pantene you donate some money to cancer research. This commercial had a great affect on me because not only am I buying shampoo for myself but I am also helping to contribute to cancer research. I feel like this commercial is great for all age groups and has a great affect on people. The second commercial from this agency that I really enjoyed was the E-Trade commercial that had the baby boy talking in a mans voice and telling you how to get set up and use E-Trade. It was a very humorous commercial that really kept your attention the entire time. I feel like this would be for an age group of adults although younger ages could enjoy it just because of the entertainment aspect. Last was the Captain Morgen commercial when the guy was in a bar with his friends but is supposed to be attending a wedding with his girlfriend. It is very humorous and entertaining. It is one of those commercials that you would want to watch over and over because alot is said in it and I feel like each time you watch it you hear something new that you didnt catch before.